Super Formula: thanks to the constant innovation of the Ludovico Martelli Laboratories, here is the Super Formula of Proraso Pre-Shave Cream. With special moisturizing and emollient ingredients, it softens the beard and prepares the skin for the action of soap or foam. The ideal solution for all shaving problems.

Pre-Shave Cream: for four generations the most used by Italian barbers. The ideal preparation of the beard and skin for a flawless shave.
Protective: enriched with natural extracts, Aloe Juice and Vitamin E, it hydrates beard hair and protects the skin from the razor’s action.

Dermatologically tested

Key Features:
Extraordinary
Amazing!
For 70 years, miracle pre-shave cream helps those who shave
Protective with aloe and vitamin E
Super formula – Ludovico Martelli Laboratories 1908

Preparation and Use
How to use: moisten the face and apply Proraso Pre-Shave Cream. Massage in circular motions and do not rinse. Apply shaving soap or foam and proceed normally with shaving.

Ingredients:
Aqua (Water/Eau), Stearic Acid, Glycerin, Parfum (Fragrance), Tocopheryl Acetate, Aloe barbadensis Leaf Juice, Menthol, Cetearyl Alcohol, Tetrasodium Glutamate Diacetate, Potassium Hydroxide, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Hexyl Cinnamal, Linalool, Coumarin, Isoeugenol